How to Generate the Right Name for Fashion Business Admin May 24, 2020 Fashion, Fashion How to, Lifestyle, Lifestyle How to Lots of companies come up with outlandish names for their clothing line to attract a lot of customers. Some specialize in sports, and others are in luxurious dresses. Some make sure that the brand represents the clothes that these companies are selling, and their fashionable customers know what to expect when they visit their website. You can know more about the top brands that millennials love when you click here. If you are looking to get into the fashion business, the right name can be challenging to come up with. There are thousands of other merchants selling clothes that may have already thought about what you have in mind. If you want to solidify your label in the fashion industry, you need to transform a name into a unique and intuitive brand. Chanel, H&M, Louis Vuitton, Michael Kors, and Tom Ford are some of the most popular clothing brands. Notice that these are all names of the owners who made clothes and made them the best in the industry. However, other simple names elicit luxury and premier clothes such as Versace, Burberry, Prada, Cartier, Gucci, Hermes, Armani, and more. Then there are the fast fashion stores such as Zara, Forever 21, Esprit, Victoria’s Secret, and Fap that are known for their affordable and trendy styles. Naming your store does not happen overnight. It can take a lot of brainstorming, and it will be a lengthy process. If you plan to go internationally, you need something that makes an impact on your clients’ minds, and it should not overlap with other popular brands out there. Here are some tips for generating the right name for your fashion store. Know your Potential Customers You might be selling clothes that appeal to men in their 30s or women in their 40s. You need to know the type of clothes that teenagers want or that appeal to mothers. Choose a name accordingly that lets your customers know that what you have is about them. Some of the most popular brands out there, such as Nike, Fila, Puma, and Reebok, appeal to them. Then, there is Torrid that appeals the most to the taste of teenagers and young women. They have something that appeals to these audiences’ interests in a way that makes them take action. Have a Personality There are famous labels that represent the personality of the one that established them. Some of the examples are Donna Karan, Calvin Klein, Versace, And Tommy Hilfiger. The name that you should choose should easily roll off your potential clients’ tongues to make them remember you better. Some of the most popular fashion brands are Forever 21. The brand alone signifies that this is for women who want to look and feel young. You can choose a fashion brand name that appeals to people from all walks of life. At the same time, you can focus on a specific audience with particular tastes when it comes to gowns, shirts, sleeves, and more. Be Edgy But Stay Low-Key The key to an evergreen brand is not following popular trends today. Most entrepreneurs know that the most popular trends come and go. At the same time, when you become edgy and shocking with a name such as FCUK, it can backfire in the long run as some people may take it negatively. The names should not lose their shock value, and it should not hurt anyone. When it sounds offending, you may want to change it to something more low-key but memorable. Someone from a naming consultancy may help you make the necessary changes if you seek help. Copyrights are Important Sometimes, you may be tempted to make a few tweaks and permutations of the most famous brands out there. However, this idea can backfire, especially if your audience is not sure about how your business is spelled. Some people are not keen on remembering a name, and some users may forget about you and go to other sites for clothes if you try different complicated spellings. Avoid names such as Phyre, Wynd, and a lot of others. Do a background search if some company has already registered a trademark on the name that you are planning to use. This is to avoid lawsuits later on. If you are planning to use an international or foreign word for added splash, make sure that there are no other duplicates that exist out there. What to Consider When Naming Your Business Make sure to choose something simple. Everyone should understand that you are a clothing company the first time that they heard your brand. It would help if you also chose meaningful labels that are relevant to your industry. You can know more about starting a clothing line here: https://www.marieclaire.com/career-advice/a7896/how-to-start-your-own-clothing-label/. Create a sharp image or visual association that will make your potential clients take action. Another factor to consider is that it should be relevant even after a long period. When you are saying your brand, it should make your heart flutter and should evoke strong feelings on the values that you stand for. Don’ts in Naming your Fashion Store It would be best if you never complicate things with the spelling. It would be best if you also were careful that you are not a copycat of famous brands out there. Also, avoid naming your clothing lines with some random words that your customers can’t relate to. The overall brand name should not be annoying and choose something easy to pronounce. Leave a Reply Cancel ReplyYour email address will not be published.CommentName* Email* Website Save my name, email, and website in this browser for the next time I comment.