LONDON, UNITED KINGDOM, One newly launched online boutique is kicking off the release of their flagship accessory with a Kickstarter campaign.

The Bethnal Backpack is a new-meets-old urban bag designed by Daniel Hamlet London, a UK-based fashion store that caters to both male and female fashionistas. The owner of both Daniel Hamlet London and the Bethnal Backpack design, Daniel Prempeh, is launching a Kickstarter campaign to raise funds and attention for the new bag.


“We spent days sifting through the ideas, looking for the perfect combination of style and trend.” It seems that elegance and versatility is the strongest point of the bag. The Bethnal Backpack was originally intended as a stylish backpack for urban cyclists. But it has now been recast into a serious fashion piece.

The Bethnal Backpack is constructed entirely of a rich, tan leather and manifests a modern yet retro reminiscence. It has padded straps, a classic arched top handle, a magnetic press lock, and a belt-and-buckle system for opening and closing.


The Bethnal Backpack is an old school vintage backpack with a modern twist. Its minimalist design brings a classic style back to an urban era. The bag is sublimely designed for utility, offering adequate space for modern-day items. It is is tidy and sleek with a spacious square interior, and spacious enough to accommodate a 13” laptop.

Daniel Hamlet London designed the Bethnal Backpack as a unisex accessory, and it can be easily utilized by virtually anyone who needs an everyday bag, book carrier, or travel bag. The Bethnal Backpack’s production also comes with an element of mystery.


Daniel Hamlet London plans to hand make each unit in a secret location. Before Daniel Hamlet London can begin production, however, the team intends to have a successful Kickstarter campaign to raise awareness and funds.


Prempeh is hoping to raise ₤14,000 through the crowdfundingcampaign. Pledgers will receive an array of exclusive perks, including a special “thank you”, early bird editions of the Bethnal Backpack, and special embossing.


Daniel Hamlet London plans to have Bethnal Backpacks in the hands of pledgers within 30–40 days of the campaign’s success. You can see more of the backpack on the kickstarter page linked below: